Case Studies - The Avengers: Age of Ultron

The Avengers: Age Of Ultron

Release Date: 23rd April 2015
Budget: $250 million
Opening Weekend: $191,271,109 Second biggest opening weekend in History after the first Avengers film, missing out by just over $20 million
Worldwide Gross: $627 million Biggest grossing film of all time. It is the sequel of the Avengers Assemble which had the biggest opening weekend box office takings in film history. It is also part of the Marvel Cinematic Universe, including films such as Captain America: The Winter Soldier and Guardians of the Galaxy. The Avengers films bring many of these characters together, which brings in a much larger audience.
Production Companies: Marvel Studios/ MCU
Director: Joss Whedon. Well known in the Marvel fandom as an Avengers director and being involved in bringing the Comic Book heroes to life. Also wrote episodes of Buffy The Vampire Slayer and the film 'Cabin In The Woods'. He received a lot of criticism from the Avengers fandom for how he wrote many of the characters in Age Of Ultron to be, they felt that he made Natasha too weak and that the love story between Natasha and Bruce was un-needed.
Certificate: 12a
Stars: Returning stars of The Avengers Assemble, fans of the films already knew who to expect. Robert Downey Jr, Chris Hemsworth, Chris Evans, Scarlett Johansson, Jeremy Renner, Mark Ruffalo, Aaron Taylor-Johnson (Kick-Ass)
With the character of QuickSilver, there was much speculation over who would play him as he was portrayed by Evan Peters in 'X-Men: Days of Future Past' however the two franchises are owned by different production companies and are therefore unable to share actors. Furthermore, in each Comic Book QuickSilver has a different backstory, meaning someone very different would be needed. Aaron Taylor-Johnson has experience playing a Comic Book hero in Kick-Ass which made $48 million.
Marketing:
Trailer:

There were multiple trailers released for Age Of Ultron. 2 Teaser Trailers and multiple full Trailers, plus an 'Exclusive Clip' was shown at the MTV Movie Awards after Robert Downey Jr was honoured with the Generation award.

Poster: 

Makes sure to show the four most well known Avengers in the front of the poster whilst putting less popular characters and new characters further back.

Response: It scored 8.1 on IMDb, 0.1 less than The Avengers Assemble. It is currently at number 1 in the movie charts, not moving since its opening weekend.